Bicing comes to smou

Many forms of transport coexist in Barcelona. B:SM therefore launched smou, an app that brings together all the main mobility services in the city: ApparkB, AgilPark, Endolla Barcelona and now Bicing. People can now manage all their journeys around the city from a single app. Simpler, easier and more convenient.

When adding Bicing to smou, B:SM needed a new communication campaign to promote the smou app and highlight the newly integrated service: Bicing. Our proposal combined the two brands and their two visual worlds.

illuminated outdoor advertising, tram, radio, social media and Bicing vinyls